Faced with choice overload, Indian farmers say, 'I'll have what he's having'

(Purdue University) After the Indian government liberalized its economy, shops stocking a previously controlled market of public agricultural goods were suddenly flooded with new private brands. Rather than relying on data for seed yields, many farmers make socially motivated purchasing decisions.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news