The Beautiful Disruption: How Open Health Care Data Puts Patients in Charge

Health care is on the verge of a beautiful disruption. Technology is driving a liberation of data that will fundamentally change our relationship with our patients. In this brief blog, we will: look at technology’s effects on grocery stores (and why we should care), highlight some innovative companies that are disrupting health care, and put it all together to recognize how patients will command more control over health care decisions and spending. But first—grocery stores. Grocery Store Technology Once upon a time, grocery store employees spent an evening each month counting the cereal boxes left upon the shelf.  Store managers used this inventory data to improve business. Was Frosted Flakes or Cheerios selling better? Which part of the aisle moved the most inventory? Which brand sold better in July? How about December? Then technology changed things. Modern day grocery store inventory management is a real-time science. There is no need for hand counts to understand what is selling. Each box of cereal is scanned at the register as it leaves the store. Each store knows exactly which product it is selling at any time and can predict what will sell during tomorrow’s forecasted hot weekend weather. They estimate the best price, other purchases that will be made, and the kind of person who will shop. But it is deeper than that. Grocery stores armed with data now use real-time information to change the way they sell to you. Your grocery store deduces that the woma...
Source: richard[WINTERS]md - Category: Universities & Medical Training Authors: Tags: Uncategorized Source Type: blogs