Understanding the relationship between data breaches and hospital advertising expenditures.
CONCLUSIONS: Breached hospitals were associated with significantly higher advertising expenditures in the 2 years after the breach. Efforts to repair the hospital's image and minimize patient loss to competitors are potential drivers of the increased spending. Advertising costs subsequent to a breach are another cost to the healthcare system that could be avoided with better data security.
PMID: 30667613 [PubMed - in process]
Source: The American Journal of Managed Care - Category: Health Management Authors: Choi SJ, Johnson ME Tags: Am J Manag Care Source Type: research
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