Why you should be concerned about Oprah Winfrey when introducing an innovation

(Bocconi University) New research by Bocconi University's Paola Cillo and Gaia Rubera with Texas A&M's David Griffith asserts that the reaction of large individual investors to innovation is an important component of stock returns, their reaction to innovation depends on their national culture, and there is a way to segment large individual investors and pitch innovation to them accordingly.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news