Lessons on Addiction Messages From “The Real Cost” Campaign

ConclusionsThis study shows that by framing addiction as a loss of control and tying that loss of control to short-term health and social consequences, addiction becomes more concrete and understandable, and the consequences feel more relatable and relevant to youth.Supplement informationThis article is part of a supplement entitled Fifth Anniversary Retrospective of “The Real Cost,” the Food and Drug Administration's Historic Youth Smoking Prevention Media Campaign, which is sponsored by the U.S. Food and Drug Administration.
Source: American Journal of Preventive Medicine - Category: International Medicine & Public Health Source Type: research