Is marketing of opioids to physicians associated with overdose deaths?

This study examined the association between pharmaceutical company marketing of opioids to physicians and subsequent death from prescription opioid overdoses across US counties. The study, which analyzed industry marketing information data and national data on opioid prescribing and overdose deaths, reports almost $40 million in opioid marketing was targeted to more than 67,500 physicians across more than 2,200 counties from August 2013 to December 2015.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news