189. Let ’s Talk Prep! A Natural Language Processing Approach To Understanding Prep Attitudes And Beliefs In Online Communities

In 2016 there were roughly 77,000 PrEP users in the United States, while over 1.2 million Americans were identified as “high-risk” for HIV infection. The reasons for this discrepancy are vast; however, potential reasons that have been identified are stigma, ineffective or poorly targeted marketing, access, and cost, amongst other factors. This pilot project seeks to understand the ways in which people and compan ies talk about PrEP on social media to glean deeper insights on methods to increase PrEP use.

Source: Journal of Adolescent Health - January 16, 2019 Category: Child Development Authors: Kyle Aaron McGregor, Felipe Gomes Source Type: research