Meet the Post-Op Bra That & #039;s Long Overdue

Efrat Roman was diagnosed with breast cancer a little more than a decade ago and underwent a total of five different surgeries due to complications. As if going through multiple breast operations weren't challenging enough, Roman was surprised to find out that the post-op breast dressing options were severely lacking. "I realized there wasn't anything designated for the dressing of breasts post-op," Roman told MD+DI. "There are reusable bras that are post-op bras, but the fact that they are reusable is not enough because many breast cancer patients will suffer from some kind of asymmetry and with the reusable bras there is no solution for those kinds of patients. More than that, the fact that you have to wear the same bra over and over again, even if you have pads in it that you replace, it seems to be not hygienic and kind of disgusting and very humiliating." Roman began speaking with other breast surgery patients, including those who had cosmetic surgery and others like herself who were breast cancer survivors, and it became clear that she wasn't the only patient bothered by the limited post-op dressing options. Surely there was something on the market that was disposable and designed to be an all-in-one dressing bra and dressing solution, Roman remembers thinking at the time. "When I realized there wasn't, that is when EZbra was born," she said. Roman is now the CEO of Tel Aviv, Israel-based EZbra Advanced Wound Care, which has developed a disposable and steril...
Source: MDDI - Category: Medical Devices Authors: Tags: Business Source Type: news