Digital Clothing and Biofashion Might Bring New Directions to the Apparel Industry

Fast fashion is not only unsustainable but means an unbearable burden to the planet. The situation is ripe for change. Could lab-grown leather and other novel ways of synthetic garment production, biofashion or digital clothing show the way into an alternative future of the apparel industry? From Burda to the unsustainable downward spiral of fast fashion Haut couture – or rather its street-style version – has never been so accessible for the average, middle-class citizen as today. When our grandmothers in the 1950s wanted to dress according to the latest trend, they bought the Burda Magazine alongside with some fabric and used the family sewing machine to create their own couture. It was one of the most popular women’s magazines around the globe. Moreover, in 1987 Burda Moden became the first women’s glossy magazine to be published in the Soviet Union and in 1994 the first in China. The scarcity of financial means of our grandmas urged them to create lasting pieces while the two seasonal cycles of fashion allowed them to fashionably wear their beloved pieces for years. Now, without longing for past decades, we have to ask: when was the last time you sewed a button on your shirt or brought your shoes to the shoe repairman? The Guardian’s Lucy Siegle recounted a story how a fashion industry commentator once watched in horror as a customer emerged with six or seven brown paper bags full of clothes from Primark, an affordable Irish clothing store. The young woman walked...
Source: The Medical Futurist - Category: Information Technology Authors: Tags: Biotechnology Business Health Sensors & Trackers Patients Researchers artificial leather artificial material biofashion design digital digital clothes digital clothing fast fashion future Healthcare synthetic wearables Source Type: blogs