The Digital Health Buzzword Radar

Data-driven haircare, blockchain-enabled long island ice tea or artificially intelligent toilet paper: the buzzwords of our time seem to be everywhere, and digital health is no exception. Sometimes it even seems to be the breeding ground of overhyped technologies and overmarketing. Here, we collected the most often used digital health buzzwords and placed them on our buzzword radar. Digital health is ripe for hype As digital health is gaining momentum, more and more companies come forward with their disruptive ideas; or at least with their claims about having built disruptive digital health solutions. For the reason that online presence or at least some digital dimension is intrinsic to these products, that imposes specific features to their marketing behavior. As information flows faster and reaches more people than ever, while everybody else has that very same condition, the number one challenge is to stand out from the crowd. As the online space seems to value sensationalist titles, brands, and messages, digital health companies are also inclined to participate in the big game for attention. Even if that means overselling their technology or using trendy buzzwords. For example, in the case of the blockchain, Reuters explained in its analysis, the average share price of companies who have jumped on the bandwagon and put the word “blockchain” into their name, has risen more than threefold since their re-branding. These conditions serve entrepreneurs who do not necessaril...
Source: The Medical Futurist - Category: Information Technology Authors: Tags: Bioethics Business Future of Medicine Medical Professionals Patients Policy Makers Researchers AI artificial intelligence big data blockchain buzzword deep learning digital health DTC Genetic testing genetics genomics H Source Type: blogs