Here ’s Honest Tea’s plan to become a ‘health and wellness megabrand’

When Seth Goldman co-founded Honest Tea in 1998, his goal was simple: create a healthy, organic drink with sustainability and transparency at the core of his business. Two decades later, that hasn’t changed. But the market has — and the company needs to keep up. That’s why the Bethesda-based beverage maker is repositioning itself as a “health and wellness megabrand,” beyond the tea it’s best known for, said General Manager Clare Koller. Her mission? Make sure customers know its teas,…
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