Is TV advertising for health insurance worth the expense? A new study says, 'maybe not'

(Institute for Operations Research and the Management Sciences) A new study to be published in the INFORMS journal Marketing Science has revealed that health insurance has a small effect on brand enrollments, raising the question of whether health insurance television advertising is worth the expense.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news