Blue Cross Blue Shield of Georgia to change brand name

Blue Cross and Blue Shield of Georgia is changing its brand name to better align itself with its parent company, Anthem Inc. (NYSE: ANTM). Blue Cross and Blue Shield of Georgia, which includes Blue Cross and Blue Shield of Georgia Inc. and Blue Cross Blue Shield Healthcare Plan of Georgia Inc., will be known as Anthem Blue Cross and Blue Shield (Anthem) starting Jan. 1, 2019. Greater Georgia Life, an affiliated Anthem plan, will also have its brand name changed to Anthem Life starting next year. “We…
Source: bizjournals.com Health Care:Physician Practices headlines - Category: American Health Authors: Source Type: news