Successfully Screening for Lung Cancer Based on Predictive Analytics

I have blogged a number of times about predictive analytics (see, for example: Identifying Patients for Remote Monitoring with Predictive Analytics;Eric Schmidt Discusses the Potential Value of Predictive Analytics in the ER). Much of the hype about this technology and set of products is largely theoretical at this time but great potential looms in the future. I therefore was very interested in a recent article that provided a very pragmatic perspective on the topic (see:Big data and predictive analytics pull in smokers for lung screening). Below is an excerpt from it:Virginia-basedChesapeake Regional Healthcare sought to motivate smokers and former smokers to"Get Off their Butts" and get screened with itsLung Cancer Screening Trigger Campaign, which they started in 2015.By leveraging SaaS-based big data analytics and marketing technology,Chesapeake Regional Healthcare was able to identify, target and educate certain populations at risk or eligible for lung screenings with this personalized outreach program.As a result, the healthcare organization was able to get 5.21 percent of new patients and 9.17 percent of all patients it targeted to get lung screenings."Chesapeake Regional Healthcare was looking to drive more volume into our Lung Cancer Screening program, and only certain people need or qualify for a lung screening – targeting and predictive analytics are perfect for this type of campaign," said Sarah Liebrum, manager of marketing and communi...
Source: Lab Soft News - Category: Laboratory Medicine Authors: Tags: Healthcare Innovations Hospital Executive Management Hospital Financial Medical Consumerism Medical Research Preventive Medicine Public Health Source Type: blogs