Inside Hologic ’ s evolving definition of women ’ s healthcare

Hologic (NSDQ:HOLX), known in the medtech industry for its mammography and diagnostics devices, is rethinking what it means to be a women’s healthcare company. The 6,000-person company wants to expand its reach to include products that care for women’s well-being, as well as their health – a concept that Dr. Edward Evantash honed when he led the Ob/Gyn division at Tufts Medical Center. “The beauty of being an Ob/Gyn is that you really take care of women throughout the continuum of their lifecycle,” Evantash, Hologic’s medical director & VP of global medical affairs, told MassDevice.com. “You get the full breadth of medical care for women. That’s essentially Hologic.” When Evantash first landed at Hologic in 2009, the company was focused on a select group of products: its ThinPrep cervical cancer test, fetal fibronectin test and breast & skeletal health division. But early in his tenure, Evantash noted that there was a shift afoot in the company’s strategy. Hologic was actively acquiring and developing products that helped to expand its reach across the spectrum of a woman’s life. ‘We kind of fly under the radar’ The Massachusetts-based company was founded in 1985 and has since grown into one of the largest medical device companies in the U.S. – it brought in roughly $3 billion in revenue last year. But even as it looks to expand into new businesses, it’s not backing away from the ones t...
Source: Mass Device - Category: Medical Devices Authors: Tags: Business/Financial News Food & Drug Administration (FDA) Women's Health Cynosure Inc. Hologic Source Type: news