Why smokers avoid cigarette pack risk messages: Two randomized clinical trials in the United States

ConclusionsSmokers may avoid cigarette pack risk messages because they evoke productive types of emotion. This study adds to a growing body of evidence that, in the context of cigarette pack messages, avoidance is not a form of defensive processing but instead a sign of deeper processing.
Source: Social Science and Medicine - Category: Psychiatry & Psychology Source Type: research