Political and business leaders who change their moral stance are perceived not as brave, but hypocritical and ineffective

By Alex Fradera Many commentators considered President Obama’s reversal on same-sex marriage an act of courage. But this isn’t how the public usually perceives moral mind-changers, according to a team led by Tamar Kreps at the University of Utah. Their findings in the Journal of Personality and Social Psychology suggest that leaders who shift from a moral stance don’t appear brave – they just look like hypocrites. The researchers conducted 15 studies, of which I’ll focus on one example that illustrates the core approach. Nearly 800 participants recruited from Amazon Mechanical Turk read scenarios where a member of the US Congress took a stance on either the death penalty or same-sex marriage. In some cases, their stance was pragmatic, indicated in their statement through phrases like “it’s a matter of not having to invest in the cost of changing government systems”. In other cases the justification for the stance was moral – “it’s a matter of justice.”  Participants rated their initial feelings about the politician and then learned that he or she had since changed their tune, again making a statement based on either pragmatic or moral reasons. For example, a statement might read “It’s still a moral issue for me…I’ve realized, though, that we can never be 100 per cent certain that the convicted party is guilty, and truly defending justice means never taking the risk of killing an innocent victim.” Finally, participants rated the politicians...
Source: BPS RESEARCH DIGEST - Category: Psychiatry & Psychology Authors: Tags: leadership Morality Source Type: blogs