Bringing Hollywood to Medtech
Typically, the tutorials for medical devices arenât extremely flashy. The videos convey a simple message and get straight to the point. However, one company is bringing high quality production levels to the medtech industry. Spotburner is a specialist in producing videos for healthcare companies.
âI have a television studio and I have been producing commercials for about 20 years,â Bob Bekian, CEO of Spotburner told MD+DI. âTypically, these sort of productions (medical device videos) have been a must-do, but they havenât been able to really flourish in terms of production value and quality.â
Most recently, the Los Angeles-based company delivered an eight-minute corporate video explaining the use and operation of Amgenâs Autotouch device for the Enbrel arthritis drug.
The video describes how the Thousand Oaks, CA-based companyâs automatic device allows a patient to administer the drug by simply placing it painlessly on the skin.
Bekian said the company provides a turnkey service for video and animation and it helps manufacturers explain products and services efficiently at a much lower price point with a speedier turnaround.
In Amgenâs case, Spotburner worked from a rigorously written script, delivered a 6K video that met stringent FDA requirements, and the demands of Amgenâs internal quality control...
Source: MDDI - Category: Medical Devices Authors: Omar Ford Tags: Regulatory and Compliance Source Type: news