Bringing Hollywood to Medtech

Typically, the tutorials for medical devices aren’t extremely flashy. The videos convey a simple message and get straight to the point. However, one company is bringing high quality production levels to the medtech industry. Spotburner is a specialist in producing videos for healthcare companies. “I have a television studio and I have been producing commercials for about 20 years,” Bob Bekian, CEO of Spotburner told MD+DI. “Typically, these sort of productions (medical device videos) have been a must-do, but they haven’t been able to really flourish in terms of production value and quality.” Most recently, the Los Angeles-based company delivered an eight-minute corporate video explaining the use and operation of Amgen’s Autotouch device for the Enbrel arthritis drug. The video describes how the Thousand Oaks, CA-based company’s automatic device allows a patient to administer the drug by simply placing it painlessly on the skin. Bekian said the company provides a turnkey service for video and animation and it helps manufacturers explain products and services efficiently at a much lower price point with a speedier turnaround. In Amgen’s case, Spotburner worked from a rigorously written script, delivered a 6K video that met stringent FDA requirements, and the demands of Amgen’s internal quality control...
Source: MDDI - Category: Medical Devices Authors: Tags: Regulatory and Compliance Source Type: news