The elusive power of the individual victim: failure to find a difference in the effectiveness of charitable appeals focused on one compared to many victims - Hart PS, Lane D, Chinn S.

Previous research has offered conflicting findings regarding the influence of help appeals that feature an individual victim compared to a group of victims. Studies examining emotional responses and donation behavior have generally found that help appeals ...

Source: SafetyLit - July 19, 2018 Category: International Medicine & Public Health Tags: Media, Marketing, and Internet Issues Source Type: news