A renewed media-mix, based on the dynamic transactional model, for communicating the harms of alcohol to women in New Zealand - Parackal M, Parackal S.

Public health messages are traditionally disseminated using mass media that typically are unidirectional or one-way communication. Consequent to the current media proliferation, two-way communication channels are also available for publishing health messag...
Source: SafetyLit - Category: International Medicine & Public Health Tags: Alcohol and Other Drugs Source Type: news