The problem with IVF corporate clinic chains

Practically every newspaper these days has ads for IVF clinics,  and you will also see these ads on large billboards all over the town as well. There's a lot of competition in the field, because lots of financiers believe that there is a lot of money to be made by opening IVF clinics. IVF is thought of being a high-profit business, and they want to make the most of this opportunity. However, their focus is then on how much money they can make by opening as many clinics as quickly as possible, rather than paying attention to making sure that the pregnancy rates are high by providing high quality treatment to their patients.This creates all kinds of perverse incentives for these clinics , who end up spending a lot of money on advertising (Google Ad words and newspaper articles, whether these are regular ads, or disguised as advertorials)  , because their metric for success is how many IVF cycles they  have done – not what the IVF pregnancy rate is. They don't really care about whether the patient gets pregnant or not because they're not clinicians. They're ultimately just out to get a return on their investment.  And since this is India and there is no regulation, they can claim any success rate they want, because there is no one to verify or check their claims. They also incentivize their doctors based on the number of patients they attract for IVF. Ironically, this means that any patient who goes to these clinics is advised IVF . This is very profit...
Source: Dr.Malpani's Blog - Category: Reproduction Medicine Tags: ivf ivf clinics IVF in India Source Type: blogs