Product Renderings: Why You Shouldn & #039;t Overlook Them

Medical device companies face many challenges throughout the product lifecycle—from the complexities of design engineering to the hard work involved in luring investors and marketing the product. As a result, it’s easy for some companies to not give product renderings the attention they deserve. However, companies that deprioritize renderings miss a significant opportunity to showcase their products in a compelling way and enhance competitiveness. A rendering is more than a rough engineering sketch or a technical image in a brochure. Instead, it can serve as a centerpiece of investor presentations or the featured item during a sales rep’s visit with a physician. Therefore, a poorly executed rendering—as opposed to one that utilizes modern computer-generated (CG) rendering techniques or exciting new technologies like augmented reality—reflects poorly on a company and could limit investment and sales. Medical device companies work hard to perfect product prototypes. They should apply the same care and focus to their product renderings. Today, with high-quality CG and digital representations of advanced technology ubiquitous in the popular culture, a medtech company’s target audiences have high expectations for renderings and know bad CG when they see it. The good news is that the software tools available today (many of which may already be used at a medical device company) allow teams to create attention-grabbing renderings easier than ever before. With the barrier...
Source: MDDI - Category: Medical Devices Authors: Tags: Design Source Type: news