When it comes to fighting cancer, one size doesn ’t fit all

 Download this article as a PDFWHEN IT COMES TO FIGHTING CANCER, ONE SIZE DOESN’T FIT ALLWhy disease-specific organizations are vital to research, patient support and advocacyOne of the most significant results of the online revolution of the last two decades has been the creation of information communities, organized around highly specialized topics.The monolithic, top down, one-size-fits-all mentality that characterized organizational structures and information exchange in the mid-20th century is gone.We’re more focused and more targeted today -- connected with people who share our interests, our passions, our problems, and our concerns in ways we couldn’t have imagined just a few years ago. Rather than living in one vast community, we live in countless information“neighborhoods” that are more suitable to our needs than the old way of organizing.These communities of like-minded individuals bring many advantages– and nowhere are they more evident than in health care, where groups united by the common goal of eradicating specific diseases are much more empowered than ever before.Just look at what disease-specific groups– such as the Kidney Cancer Association -- can do.•Most obviously: They are focused like laser light on a single and very specific goal, which raises the chance of success.•They coalesce the power of knowledge and create synergy because they bring together people whose experiences are very specific and ve...
Source: Kidney Cancer Association - Category: Urology & Nephrology Source Type: news