Marketing messages in food and alcohol magazine advertisements, variations across type and nutritional content of promoted products: a content analysis
Conclusions
Almost all advertisements included consumer-related marketing messages. Marketing messages used were not always congruent with the type or nutritional content of advertised products. These findings should be considered when developing policy.
Source: Journal of Public Health - Category: Health Management Authors: Pitts, A., Burke, W., Adams, J. Tags: Special section: Alcohol and public health Source Type: research
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