Got Indigestion? A2 Milk Might Be Easier For Some To Drink

MORAVIA, N.Y. (AP) — Milk got your stomach feeling sour? Dairy companies looking for ways to appeal to people who avoid milk because of indigestion are promoting what they describe as a natural, easier-drinking alternative. It’s called A2 milk, which is produced by a subset of cows that produce milk lacking a protein that backers say is associated with milk’s dyspeptic tendencies. That A2 claim has its skeptics, but the bet is that consumers will pay an extra dollar or more per half-gallon to drink milk that might not cause indigestion, gas and bloating. “Our approach has been, ‘Listen, if you thought you had trouble with milk, try our A2 milk because you may be able to have it,'” said Dan Ripley, whose family farm in central New York has both ordinary cows and those producing what he sells as “Premium A2 Guernsey” milk. The major A2 player in the United States, Australia-based a2 Milk Company, started selling its milk in California in 2015 and this year began making a big push into the Northeast. Its milk is now sold in major eastern chains such as ShopRite and Wegmans, and TV ads with the tagline “Love milk again” went up in recently New York City and elsewhere. “The Northeast is really the big kahuna of the dairy industry in the U.S.,” said Blake Waltrip, the company’s U.S. CEO. The company’s U.S. expansion complements its efforts to boost distribution in markets including Southeast Asia and th...
Source: WBZ-TV - Breaking News, Weather and Sports for Boston, Worcester and New Hampshire - Category: Consumer Health News Authors: Tags: Health News Local TV Milk Source Type: news