Becoming the #1 Partner to Patient Groups

“We don’t partner with patient groups to have a good reputation,” says Amy Nicole Nayar, Head of Global Patient Relations at Abbvie. “If you want to partner with patient groups to improve your reputation, you will miss the mark.” An authentic intention to improve patient outcomes is the key factor to success.  We all want to be patient-centric, says Nayar. “There’s a reason why we all come to this industry,” she says.For her, it ’s personal – she grew up with a brother who had epilepsy and received an innovative treatment. Although it didn’t change the severity or number of his seizures, the difference in adverse effects, and therefore his quality of life, was remarkable. It meant he was alert – he could focus on an d retain school lessons.A decision-maker who looked only at the clinical measures would have missed the profound difference this treatment made to her brother ’s life trajectory. He went from someone who could have ended up on social welfare to someone who is independent and contributing to society.We can ’t silo the value of these medicines, she believes. We must advocate for the patient voice to shape healthcare access decisions. As a result, Nayar has dedicated her life to making sure the patient voice is heard so that more people like her brother receive the right treatment at the right time. I interviewed Amy Nicole Nayar at eyeforpharma Barcelona earlier this year. You can watch the 10-minute video here:  In the interview, we ...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news