Distracted people can be 'smell blind' -- according to new University of Sussex study

(University of Sussex) 'Inattentional smell blindness,' or inattentional anosmia, has been proven to exist in a study from the University of Sussex. Just as it has previously been found that people can miss visual cues when they are busily engaged in a task, the same is true of smells. However, with smells there is only a 20-minute window before people become habituated to the smell and the opportunity to notice it has passed.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news