Know Your Limits: Labelling Interventions to Reduce Alcohol Consumption

Conclusion Alcohol labelling provides a relatively low-cost, population-level approach to providing consumers with information about the content and potential harms related to alcohol consumption. In both Studies 1 and 2, we found relatively high levels of support for alcohol labelling interventions, although support for health warnings was lowest. Increased support for health labelling policies was related to more positive responses to health warnings. Our research suggests that a comprehensive alcohol labelling policy should consider a broad range of message content and formatting in order to maximise reach. We have developed and tested a range of novel designs for presenting unit and calorie information. Future research should identify how to most effectively communicate information about alcohol content and harms to at-risk groups. Hospital admissions related to alcohol disproportionately occur among people from lower socioeconomic backgrounds and awareness of the low-risk guidelines are also lower among this demographic of drinkers. This highlights the need to target improvements in health literacy to address health inequalities increased through alcohol use. Further Information Contact: Olivia Maynard [i] European Parliament Resolution of 29th April 2015 on Alcohol Strategy, para 40. http://bit.ly/2tMZoGd [ii] Institute of Alcohol Studies (2015) Dead on Arrival? Evaluating the Public Health Responsibi...
Source: Alcohol Research UK - Category: Addiction Authors: Tags: Alcohol Insights Source Type: news