Youth perceptions of alcohol advertising: are current advertising regulations working?
CONCLUSIONS: Young people's perceptions of alcohol advertising are not necessarily in line with expert/industry assessment; products are sometimes marketed in a way that is highly appealing to young people. Greater appeal was associated with increased intention to consume and to purchase products. Implications for public health: These results indicate deficiencies in the effectiveness of current advertising codes in regard to protecting the health and wellbeing of adolescents.
PMID: 29697872 [PubMed - as supplied by publisher]
Source: Australian and New Zealand Journal of Public Health - Category: International Medicine & Public Health Authors: Aiken A, Lam T, Gilmore W, Burns L, Chikritzhs T, Lenton S, Lloyd B, Lubman D, Ogeil R, Allsop S Tags: Aust N Z J Public Health Source Type: research
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