The role of evaluation mode on the unit effect - Schley DR, Lembregts C, Peters E.

Recent research on the unit effect has suggested that consumers tend to ignore relevant unit information and over-rely on numeric magnitudes in judgments (e.g., perceiving the difference between 700 and 900 on a 1000-point quality scale to be larger than t...

Source: SafetyLit - April 25, 2018 Category: International Medicine & Public Health Tags: Media, Marketing, and Internet Issues Source Type: news