User control and transparency are key to trusting personalized mobile apps

(Penn State) As concerns about privacy increase for people using mobile apps, users' trust and engagement may hinge on perceptions about how the app uses their data and whether it seeks user input before delivering personalized services, according to researchers. However, their reactions may also depend on how familiar a user is with technology, they added.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news