Mental health & wellbeing awareness campaign kicks off with UK digital first

The initiative starts with a digital awareness campaign on the game Football Manager 2018 which will see the MindMate brand promoted with eight-second, clickable digital pitch-side ads during game simulation. The campaign is being geo-targeted so only game players in Leeds will see the MindMate promotion – it will be the first time the NHS has used such an awareness tactic on Football Manager

Source: Current Awareness Service for Health (CASH) - April 23, 2018 Category: Consumer Health News Source Type: news