Ashfield joins the eyeforpharma webinar: The PSP Masterclass

Today, getting patient support programmes (PSPs) right can mean the difference between success or failure for your product. As we dedicate ourselves to finding new patient value, we increasingly need our PSPs to be designed as smartly as the medicines they were inspired by. That’s why we’re excited to announce a new webinar, demonstrating how a sound understanding of health psychology can ensure the patient’s perspective is baked in from the outset – ensuring adherence to both the programme and the medicine is inherent. A mixture of pharma experts, behavioural experts and dedicated Ashfield programme designers will show you the way. Click here or on the banner above to register your place today! (Note that once signed up, you’ll receive a recording even if you were unable to make it on the day.) The post Ashfield joins the eyeforpharma webinar: The PSP Masterclass appeared first on Ashfield Healthcare.
Source: Ashfield Healthcare News - Category: Pharmaceuticals Authors: Tags: Ashfield Source Type: news