Paper: Surprise can be an agent of social change

(University of Illinois at Urbana-Champaign) Surprising someone -- whether it's by a joke or via a gasp-inducing plot twist -- can be a memorable experience, but a less heralded effect is that it can provide an avenue to influence people, said Jeffrey Loewenstein, a professor of business administration at the Gies College of Business at Illinois.

Source: EurekAlert! - Social and Behavioral Science - April 3, 2018 Category: International Medicine & Public Health Source Type: news