Head of Exhibits, Matt Foreman, speaks with Exhibition News

“I picked up a number of experiences working in the automotive and also the finance industry, which I find is quite valuable for me to be able to cross-fertilise some of the ideas. The learning you can pick up from different sectors I think has been of great value, although working in pharmaceuticals is obviously the most restrictive of those. “Pharma is restricted by a particular code around what you can and can’t do. Once upon a time you used to be a lot freer; you used to be able to have games, you used to be able to give away items, but for a number of years now you haven’t been able to do that. It harks back to actually trying to persuade doctors to prescribe one particular drug over another. There was a period of time when people were being quite underhand about that, so they had to really stamp on it. “That in itself is not always a negative. I think that having some of those restrictions actually just forces you to be more creative in finding ways around them. “You couldn’t be seen to be trying to curry favour with a doctor to prescribe your drug over another; it had to be about the science and about what made that drug better. “That really extended into the events world as well; suddenly you couldn’t put doctors up in five-star hotels, you couldn’t have giveaways on stands and you couldn’t trivialise what you were doing by trying to engage with them through games on stands. “What it does do is force you to be more creative and to find a way ar...
Source: Ashfield Healthcare News - Category: Pharmaceuticals Authors: Tags: Ashfield Source Type: news