Create a Customer-Centric Marketing Strategy to Grow Your Medical Device Business

Medical device companies that are performing at the top of the market have something in common: they focus on ensuring their offerings are differentiated from the competition in ways that are of high importance to customers. These companies are listening to their customers, and customers are responding by purchasing. While medical device manufacturing is a $43 billion dollar industry, it’s not exempt from creating a positive customer experience. In fact, according to McKinsey, 70% of buying experiences are based on how the customer feels they’re being treated. With a booming industry and a heavy emphasis on customer satisfaction, it’s more important than ever to keep clients at the center of your business strategy. Here are four steps to deploy a customer-centric marketing strategy to grow your medical device business. Learn who your customers really are. It may sound obvious, but gathering data about who actually buys your product goes a long way in creating a powerful marketing strategy. Start with the basics: demographics—job titles, job locations, number of years in the business, etc. Then, analyze deeper: evaluate purchase decisions, understand their purchase path, analyze their interactions on your website. How did they find your company in the first place? What factors drew them to you? With this, create buyer personas for each type of customer. This information will level-set your foundation for a strategy with maximum impact. Survey your customers and analyz...
Source: MDDI - Category: Medical Devices Authors: Tags: Business Source Type: news