Strong Showing from Non-healthcare Technology Vendors on #HIMSS18 Exhibit Floor

The #HIMSS18 exhibit hall was proof of the growing trend of non-traditional healthcare companies entering the market. Along every aisle there were booths from consumer and B2B brands that are familiar outside the context of healthcare. There were mega-brands like: Amazon Cisco Google Microsoft Oracle Verizon Salesforce But it wasn’t just tech giants that made an appearance at #HIMSS18. Sprinkled throughout the exhibit hall were other organizations who were taking their products and expertise, honed in other industries and applying them to healthcare: Zebra Technologies Windstream Pegasystems Liaison Technologies Microstrategies Panasonic OpenText I found this second group of companies fascinating. In recent weeks we have seen big announcement from companies like Apple and Amazon about their new healthcare initiatives. On a #hcldr tweetchat early last month, we solicited opinions in collaboration with HIMSS on whether the arrival of these companies was ultimately going to be good or bad for healthcare. The community’s reaction was one of “cautious exuberance”. On one hand, many were very excited about the potential for these companies to spur innovation and improve user (aka patient) experiences. On the other hand many people brought forward concerns about how viable these companies could scale their healthcare initiatives. Consider Amazon and Apple’s recent announcements. Both are working toward creating a private network of clinics that are available to staff...
Source: EMR and HIPAA - Category: Information Technology Authors: Tags: Health Care Healthcare HealthCare IT Amazon HealthIT HIMSS18 non-traditional healthcare vendors Source Type: blogs