What do iPhones, Halloween candy, and sushi have in common?

(Journal of Retailing at New York University) How people seek to express their uniqueness is played out in many ways -- one of the more subtle ways is how they choose products when presented with product-related information in various colors, versus in black and white or a uniform color.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news