Immediate effects on adult drinkers of exposure to alcohol harm reduction advertisements with and without drinking guideline messages: experimental study

ConclusionsAlcohol harm television advertisements increase intentions to reduce alcohol consumption among both low‐ and high‐risk drinkers. The addition of low‐risk drinking guidelines can enhance these effects for advertisements featuring long‐term harms and improve estimates of both short‐ and long‐term harmful drinking levels.

Source: Addiction - February 27, 2018 Category: Addiction Authors: Melanie A. Wakefield, Emily Brennan, Kimberley Dunstone, Sarah J. Durkin, Helen G. Dixon, Simone Pettigrew, Michael D. Slater Tags: Research Report Source Type: research