Snickers Ad Spoofs Asbestos in Sports Illustrated Swimsuit Issue

The back cover of the recently published 2018 Sports Illustrated Swimsuit issue features a model dressed in a white asbestos abatement worker’s suit layered with a hot pink tiger-striped two-piece swimsuit. She’s wearing full makeup and a respirator mask. The back cover ad includes the title: “Goddesses of Asbestos Removal.” The unusual advertisement is the latest contribution in Snickers’ long-running “You’re not you when you’re hungry” campaign. It is also the most recent example of how deadly asbestos is used as a punch line in popular culture. New York advertising giant BBDO is the marketing force behind the print campaign. Associate Creative Director Bianca Guimarães explained the concept on her website. “We were tasked with coming up with the yearly Snickers print campaign that runs on Sports Illustrated Swimsuit Issue,” Guimarães wrote. “Our idea was to show how magazine editors have bad ideas when they’re hungry, by creating a brainstorm wall of horrible ideas they had for the theme of the year’s issue. We then brought to life the worst one, in the back cover.” The advertising executives at BBDO did not immediately respond to a request for comment. The “worst one” was a model showcasing the hot pink two-piece over the hazmat suit. The tagline of the ad reads “This is what happens when hungry people brainstorm swimsuit issue themes.” Other fake promos on the ad read: “This year’s sexiest safety equipment” and ...
Source: Asbestos and Mesothelioma News - Category: Environmental Health Authors: Source Type: news