Field study of charitable giving reveals that reciprocity decays over time [Economic Sciences]

We examine how reciprocity changes over time by studying a large quasiexperiment in the field. Specifically, we analyze administrative data from a university hospital system. The data include information about over 18,000 donation requests made by the hospital system via mail to a set of its former patients in the...

Source: Proceedings of the National Academy of Sciences - February 20, 2018 Category: Science Authors: Amanda Chuan, Judd B. Kessler, Katherine L. Milkman Tags: Social Sciences Source Type: research