Neuropsychologist Amy Serin, Co-Founder of Brainnovations Winner The Touchpoint Solution, would like to see everyone avoid the detrimental effects of an overactive stress response

Dr. Serin, what surprised you the most from the Judges’ questions and feedback during the Brainnovations Pitch Contest? It was great that at least one of the judges had already purchased and started using our product so we could delve into the nuances of our technology quickly. And I was thrilled that all judges saw the possibilities to create significant global impact. In a nutshell, what is the core idea behind TouchPoints? Too many people suffer too much stress, often leading to sleeplessness, cravings, anger, poor focus, poor performance, and feeling overwhelmed. TouchPoints aim at reducing stress by delivering haptic microvibrations via wearable devices worn on both sides of the body. The bi-lateral alternating stimulation (BLAST) technology can help reduce stress significantly while the wearer multi-tasks at home, work, or school. The key is that our wearables don’t simply give information or cues — they can actually help reduce stress. When and how did the idea come to you? The idea evolved over the last decade while I was practicing neuropsychology and therapy. I found out EMDR (eye movement desensitization and reprocessing) therapists who were helping treat PTSD in groups of people as volunteers in conflict areas, and who often reported that after therapy people are less likely to get PTSD a second time. Unfortunately, many people don’t get any immediate or ongoing treatment after trauma, as one-on-one therapy is expensive and time consuming. So I first becam...
Source: SharpBrains - Category: Neuroscience Authors: Tags: Education & Lifelong Learning Health & Wellness Technology anger bi-lateral stimulation Brainnovations circadian rhythm regulation conscious capitalism corporate-wellness cravings EMDR eye movement desensitization and reprocessing Source Type: blogs