Job ads should be worded wisely to encourage women to apply

(Springer) Using the wrong type of words in a job advertisement can discourage women from applying. This is one of the findings from a study by Lien Wille and Eva Derous of Ghent University in Belgium. The research is published in Springer's journal Sex Roles. Wille and Derous recommend that human resources professionals carefully consider the kind of message and type of words they use in job ads when they aim to recruit women.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news