Pretty in pink and boisterous in blue?

(Springer) Two researchers from the University of Hong Kong suggest that toymakers and parents avoid gender-labelling toys, remove colour divides, and manufacture toys for both boys and girls in a wide range of colours. Sui Ping Yeung and Wang Ivy Wong's study is published in Springer's journal Sex Roles, and shows how easily preschoolers' ideas about what is appropriate for their gender is manipulated.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news