Neuroinformatics meets music: Do you actually like that song or do you merely think you do?

As a neuroinformatics researcher, my vision is to bridge consumers wearing mobile EEG devices with online music recommendation services. My research group is already working in that direction, decoding brainwaves while listening to music in order to predict “Like” ratings and then submit the feedback to music streaming services. As an example, this past September we were asked to conduct a music-EEG experiment for the ‘Music Freedom’ service TV promo campaign of TELIA, Norway’s mobile network operator. By decoding the brainwaves of three famous Norwegian artists, our task was to reveal their likeness ratings for songs of various music genres that they would listen to.   TELIA had launched their novel ‘Music Freedom’ service last summer; they provided free data to customers who stream music to their mobiles using music recommendation services such as Spotify, Tidal and Beat. These music streaming services are now the “killer-apps” of a digital ecosystem where all customers are connected to the internet at any time and from any place using their mobile devices. The production took place in Norway and it all had to happen fast. It was only two weeks before entering the shooting studio when director Christian Holm-Glad had contacted us saying, “Dimitrios, we want the real thing; we want to film an actual experiment, similar to what you describe in your paper” he said, as he was explaining the campaign concept. TELIA’s adverti...
Source: SharpBrains - Category: Neuroscience Authors: Tags: Cognitive Neuroscience Education & Lifelong Learning Technology Beat brainwaves EEG devices mobile EEG music streaming Neuroinformatics Spotify TELIA Tidal Source Type: blogs