ePROs: Why We Should Be Mobile-First

Electronic patient-reported outcomes (ePROs) and in particular with Bring Your Own Device (BYOD) are increasingly being used to collect data directly from patients. The advantages include bigger, faster and more efficient trials, avoiding missing data on a questionnaire, time-stamped data and complex question branching.However, with people ’s attention spans shortening, there is a growing need to make surveys lean. With more and more surveys taken on mobile phones, if the survey is too long or badly designed participants will drop out.While there are established guidelines for measuringequivalence between electronic and paper-based PRO measures, what do we really know about respondent behavior using a mobile to complete a ePRO and best practice in the design of a mobile friendly questionnaire?Despite the scarcity of research on mobile responses, there is market research evidence from multiple countries that can be used as a potential guide in the design and application of ePROs.Mobile respondent behavior First, let ’s look at some of the evidence around mobile respondent behavior (references available on request): Respondents insist on using a device of their own choice – in general, they will not switch devices to complete a survey even if prompted by the researcher More mobile responders will complete the survey outside the home than PC users Most mobile responders will complete the survey at home Smartphone users take longer to complete a survey compared...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news