Another Idea for Creating FDA-Compliant Promotional Tweets: Put the Carriage Before the Horse

In previous posts, I discussed a few different techniques that pharma marketers could use to create Rx branded promotional tweets that satisfy recently-published FDA guidelines.One such idea was to attach an image of the required important safety information (ISI) to the promotional tweet (see "A Type of Rx Drug Tweet FDA Did Not Consider in its Recent Guidance").I polled readers about this and a majority of readers who took my poll said, yes, it's possible that such a tweet would satisfy FDA guidance requirements:In discussions with the Twitter "pharma team," however, I learned that on small-screen mobile devices -- e.g., smartphones -- which are very often used to send and view tweets via the Twitter app, these images are too small to be readable.There are other problems when viewing such tweets on smartphones.Read more ยป
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: #fdasm Cialis Drug Safety Guidance ISI social media Twitter Source Type: blogs