Study finds smokers wrongly believe Natural American Spirit cigarettes are healthier

(University of Pennsylvania) Smokers wrongly believe Natural American Spirit cigarettes to be healthier than other brands due to NAS's advertising claims, according to new research from the Penn Tobacco Center of Regulatory Science (TCORS) at the Annenberg School for Communication. This belief was found among both former and current smokers and was not linked to brand preference.
Source: EurekAlert! - Cancer - Category: Cancer & Oncology Source Type: news