Ageing Asia: What Does the Future Hold?

Conclusion
To effectively meet the meets of the growing elderly population over the next few decades, it is crucial that we understand what socio-economic, cultural and political factors will drive their healthcare decision making, especially where out-of-pocket payment will be required.  Market research, grounded in local knowledge and expertise, is a key means of achieving this understanding. Whether via patients directly (recognizing the technological or capability limitations that may exist in the elderly population), or their caregivers (noting that the family has traditionally played an important role in providing care as well as financial support for their elders), or via other healthcare influencers such as doctors, understanding the patient perspective looks set to be increasingly important in ageing Asia.Marc Yates is Director of Emerging Markets at Research Partnership. Related Content: Navigating South Korea ’s Healthcare ParadoxNutrition Market in Brazil: Growth Against the OddsMaking Sense of Nutraceuticals in ChinaPrimary Event: Commercial Excellence Japan 2018Banner Ad: Pr écis: Growing elderly populations across Asia are putting strain on healthcare systems and budgets but opportunities abound for innovative pharma companiesPremium`: Freemium`: Channels: ColumnTags: Ageing Population

Source: EyeForPharma - October 16, 2017 Category: Pharmaceuticals Authors: Marc Yates Source Type: news