Portrayal of Alcohol Brands Popular Among Underage Youth on YouTube: A Content Analysis.

CONCLUSIONS: YouTube videos depicting the alcohol brands favored by underage youth are heavily viewed, and the majority are traditional or narrative advertisements. Understanding characteristics associated with different brands and video categories may aid in intervention development. PMID: 28930052 [PubMed - in process]
Source: Journal of Studies on Alcohol and Drugs - Category: Addiction Tags: J Stud Alcohol Drugs Source Type: research